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Science Museum
Project type
ποΈ Interactive public museum
Role
π©π»βπ» PR Manager
Period
π July 2020 β Nov 2020
Location
πKyiv, Ukraine
Target Audience
π₯ School-aged children (7β14), families, educators, and science-curious visitors
Recognition
βοΈ UNESCO-affiliated
βοΈ Opened under patronage of the President of Ukraine
βοΈ visited by 250,000+ people in Year 1
Situation
The Junior Academy of Sciences of Ukraine set out to launch the countryβs first-ever interactive science museum β a bold new space for kids and adults to explore science through immersive, hands-on exhibits.
Gres Todorchuk developed the concept and designed the museum. My task as PR Manager was to generate nationwide excitement, drive visitation, and build sustained visibility around this pioneering educational project.
Task
My goal was to deliver widespread earned media coverage and establish the Science Museum as a must-visit national institution β without any paid advertising.
ππ» Secure press and broadcast visibility ahead of and during the launch
ππ» Attract families, school groups, and education-focused audiences
ππ» Build long-term awareness through consistent media presence
β β β β β β β β β β β β β β β β β β β β β β β β β β β
ACTION
β
Led a multi-wave PR campaign built around launch milestones and museum updates:
ππ» Pre-launch announcement emphasizing innovation and national pride
ππ» Opening-day push amplified by the Presidentβs visit
ππ» Continued visibility via event listings and media check-ins throughout the year
β
Crafted targeted press releases and pitched to national and regional outlets, tied to:
ππ» Exhibition launch
ππ» Record visitor numbers
ππ» Educational initiatives and program extensions
β
Managed full media coordination, including:
ππ» Online and print press (news stories, interviews, expert commentary)
ππ» TV and radio coverage
ππ» Organic social media engagement from visitors, educators, and influencers
β
Delivered guided tours and accreditation for media crews, enabling news features and on-site filming
β
Maintained ongoing coverage through listings and editorial placement in βWhere to go with kidsβ and event roundups
β
Compiled a full campaign performance report with insights and actionable recommendations for future communications
RESULT
β
27,500,000+ total impressions, including:
βοΈ 14.7M from TV
βοΈ 12.1M from social media
βοΈ 277K from online press
βοΈ 204K from radio
βοΈ 170K from national newspaper circulation
β
Widespread cross-platform coverage, including 132 online publications, 12 TV segments, 5 radio broadcasts, 1 print newspaper feature, and over 300 social media posts
β
Substantial public impact:
βοΈ Over 250,000 visitors in the first year
βοΈ Successfully positioned the Science Museum as a flagship space for STEM learning in Ukraine
βοΈ Elevated the public profile of the Junior Academy of Sciences through earned media
