DARYNA SHALLI
PR & MARKETING SPECIALIST
6 YEARS OF
EXPERIENCE
3 MARKETS: USA, SCANDINAVIA, UKRAINE
2 EMPLOYERS
10 CLIENT BRANDS
30+ PROJECTS
22+ FILMS
100+ CLIPS &
200+ IMAGES
300% ORGANIC
SOCIAL MEDIA GROWTH
500M+ EARNED MEDIA IMPRESSIONS
$170K+ MANAGED DIGITAL AD SPEND
MARKETING
Developed and executed integrated marketing strategies for 22 films and 5 cultural and business projects. Managed paid campaigns across Meta, Google Ads, and TikTok. Achieved up to 95% improvement vs. local CPM and CPC benchmarks through data-driven testing and optimization. Key results in numbers👇🏻
Ad spend
$170K+
in 12 months
Impressions
150M+
in 12 months
CPM
$0.20
Outperformed market average $4–$15 CPM
by 95%
CPC
$0.05
Outperformed market average $0.80 CPC
by 94%
PUBLIC RELATIONS
Over 3 years at Ukraine’s leading PR agency, developed and executed high-impact PR campaigns for McDonald’s, Visa, PepsiCo, and other global brands. Key results in numbers👇🏻
Executed PR campaigns for
30+
social, cultural and educational projects
for major brands
Earned
500M+
coverage across: online press, TV, radio, print, social media and influencers
Provided
750+
online press publications
150+
TV episodes
70+
radio broadcasts
Negotiated about
200+
collaborations with influencers and brands
BRANDING
Website
Click the eye to view the full site
Identified that company’s website and visual identity were outdated, pitched and led an in-house redesign, creating a new logo, brand system, and building the current website.
SOCIAL MEDIA
Achieved 300% organic social growth in 2 years with no paid promotion. Launched TikTok and LinkedIn from zero, scaling to 1.8K TikTok and 650 LinkedIn followers. Rebuilt Google Business profile with new branding, content, and updates to strengthen search visibility and brand perception.
Facebook (2 years)
+30% from 12,000 to 15,500
Instagram (2 years)
+300% from 2,000 to 8,200
TikTok (1 year)
from 0 to 1,800
PREVIOUS EMPLOYERS
Norwegian
Film Distribution
is Norway’s oldest independent film distributor. The company holds the country’s largest collection of film heritage, has released numerous box office successes, including films that received widespread international recognition — winning awards at Academy Awards, BAFTA, Sundance, Berlinale, Cannes, and from leading critics' circles in New York, Los Angeles, and beyond.
Gres Todorchuk
A leading Ukrainian PR agency known for creative storytelling and brand-building, specializing in large-scale, high-impact projects for major companies and global brands.
Recognized as #3 Most Effective Independent Agency in the World (2023) and #1 Most Effective Independent Agency and Office in Europe (2023).
Winner of 15+ Gold Effie Awards, 3 Gold SABRE Awards, European Excellence Awards, and other industry honors.
FEEDBACK
Linn Barholt
CEO of Norwegian Film Distribution
«Daryna has been an invaluable part of Norsk Filmdistribusjon over the past two years. From day one, she stood out for her ability to learn quickly, adapt fast, and consistently exceed expectations.
Daryna has a rare talent for identifying what a company needs and turning ideas into action. When she noticed we needed a new website, she presented a full mock-up, budget, and timeline, then went on to deliver the rebranded site. That level of initiative and strategic thinking is exceptional.
Daryna also led digital campaigns across Meta, Google, and TikTok, delivering measurable results that often outperformed more experienced colleagues. Her blend of analytical thinking and creative insight made a real difference to our marketing performance.
She’s smart, driven, and solution-oriented — truly someone who makes everything she touches better. I recommend her wholeheartedly»
🇳🇴 Norway
Martin Svalastog
CMO at Norwegian Film Distribution
«Working with Daryna has been incredibly rewarding. She’s creative, efficient, and always eager to learn. No task is too big or too small — she approaches everything with dedication and a positive attitude. She’s a truly valuable addition to any marketing team.
I think the best way to explain how important Daryna was to us is this: after she moved to the U.S. and we began looking for someone new, we constantly had to remind ourselves that we can’t expect the new person to be as good as Daryna»
🇳🇴 Norway
Kathrine Winnem
Head of Digital Marketing at Kulturmeglerne
«Daryna is like a bulldozer (in the best possible way) getting things done with unstoppable energy and focus. Working with her on digital ads and content was an incredibly pleasant and productive experience.
She’s quick, sharp, detail-oriented, analytical, and always focused on results. She communicates clearly and directly, only focusing on what truly matters. Daryna isn’t afraid to challenge the status quo when something can be done differently or better»
🇳🇴 Norway
Inga Sakada
Head of the Rescue Department at UAnimals;
former Team Lead at Gres Todorchuk
«I first met Daryna while working at Gres Todorchuk. After our first project together, I immediately realized we made an amazing team. I admired her responsibility, sharp thinking, problem-solving skills, and professionalism in working with press, influencers, and partners. I also appreciated the person she is: honest, real, straightforward, communicative, and with a great sense of humor.
From that point on, we handled every agency project as a team, and it made my work better. We had a great match, and together we managed to make the impossible possible. We created over 15 highly successful projects, including award-winning campaigns recognized with Gold at the Effie Awards and SABRE.
After the full-scale war began, I transitioned to UAnimals, and Daryna has continued to support us as a volunteer, helping with media coverage, once again showing her strong values and character»
🇺🇦 Ukraine
Julia Kolodkina
Founder at Aliiiens: Brand Venture Lab
«Having worked with Daryna on PR projects at Gres Todorchuk and later hiring her for content creation at Aliiiens, I quickly realized how exceptionally creative, reliable, and strategic she is. Daryna brings fresh ideas to the table, communicates with clarity, and always delivers high-quality work even under tight deadlines»
🇺🇸 United States
Yaroslava Gres
Co-Founder Gres Todorchuk
«Daryna first joined Gres Todorchuk at just 18 — young, but already full of ambition and initiative. After completing a competitive two-week training program, she was selected as one of only five candidates out of more than 500 applicants and went on to spend three impactful years with our team.
During her time at the agency, Daryna quickly became a highly skilled communications professional. She developed a particular strength in influencer and brand collaborations, and built strong relationships with editors and journalists. As a PR Manager, she made a significant contribution to some of our most recognized campaigns — including projects that received Gold at the Effie Awards, SABRE Awards, European Excellence Awards, and more»
🇺🇦 Ukraine