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A Call from the Wild / movie
Project type
🎬 Movie marketing
Role
👩🏻💻 Digital Marketing & Content Manager
Period
📅 Sept – Dec 2024
Location
📍Norway
Target Audience
👥 Nature lovers, climate-conscious adults 25–65, and documentary viewers interested in wildlife, environmental issues, and long-term observational filmmaking.
Recognition
🏆 Won Best Eco Documentary at the 2024 San Pedro International Film Festival
⭐️ Nominated for the Nordic Nature Film Award 2024
About the movie / Situation
A Call from the Wild is a deeply personal and visually stunning Norwegian documentary by Asgeir Helgestad, crafted from decades of nature footage that captures both the breathtaking beauty of Norway’s wildlife and the growing impact of climate change. With strong festival momentum and award recognition, the film needed a content-driven digital campaign that could emotionally connect with climate-conscious audiences and translate that interest into theatrical attendance across Norway.
Task
I was responsible for leading a content and digital marketing campaign to promote the film’s theatrical release across Norway. Since ticket sales occurred through a decentralized network of cinema websites and offline points of sale, our main measurable goal was to drive high volumes of qualified link clicks to the film’s FilmWeb page, where audiences could find screenings in their local cinemas and proceed to purchase tickets.
ACTION
✅ Curated emotionally resonant and visually compelling moments from the film — including dramatic natural landscapes, intimate wildlife encounters, and a powerful scene critiquing wind turbines that sparked strong engagement from environmentally conscious audiences
✅ Provided film producers with precise timecodes, emotional rationale, and platform-specific instructions to help them produce effective short-form content for social media and digital ads
✅ Deployed the approved content in a multi-channel digital advertising strategy across Meta and TikTok, targeting nature-focused and environmentally conscious viewers
✅ Executed a full-funnel campaign (Awareness → Engagement → Traffic), continuously optimizing based on ad performance and audience response
✅ Delivered a post-campaign performance report to the client — analyzing which clips performed best or underperformed (and why), with strategic recommendations for improving future campaigns
RESULT
📈 Digital Campaign Highlights
👉🏻 $10K total budget
👉🏻 1,3M+ unique users reached across all platforms
👉🏻 3,5M+ impressions delivered
👉🏻 85K engagements
👉🏻 50K+ ThruPlays
👉🏻 40K+ link clicks
💰 Campaign costs significantly outperformed Norwegian digital market benchmarks (by up to 90%):
👉🏻 Reach CPM: from $1.92
👉🏻 Impressions CPM: from $1.64
👉🏻 Engagement CPA: from $0.0058
👉🏻 CPC: from $0.14
📢 The campaign generated strong nationwide visibility and drove 40,000+ link clicks to the FilmWeb page — helping Norwegian audiences discover and attend local screenings. While exact box office numbers were unavailable, the campaign contributed to A Call from the Wild’s successful theatrical release and reinforced its status as a standout nature documentary with global environmental relevance in 2024.
